Fulcrum

From time to time we build a store locator or a similar location and map search component of a website. The basic idea is a website visitor can type in their zip code hit submit and the site will produce a map with a bunch of pins in and around the previously entered zip code. Sounds useful right?

When building these type of components into a website there are a number of “hidden” complexities that we encounter each time. The most common complexity we run into is geocoding.

Yesterday I went to first Utah Tech Week showcase, located at The Depot. It was a wonderful event where various CEOs of big tech companies like DOMO, Qualtrics, and Overstock.com came and spoke about startup tips and what they are doing in their business. For example, Qualtrics CEO Ryan Smith came and talked about how his company is practicing "radical transparency". Everyone knows everyone else's schedule, sales, and job performances. 

With the exponential grow of new users coming online and mostly on mobile devices, it is constantly pushing our industry to adjust our approach to getting get the desired results our clients are expecting.  Our challenge: Guide your visitors to a successful visit in under 5 seconds.  GO! 

To make that happen, here are 3 tips to consider for your website:

You may have noticed.  The internet is rapidly changing.  From mobile and tablet devices to location detection and worldwide connectivity.  As web developers, we are constantly faced with new technologies and new challenges.   So how do you plan a development project in a volatile environment like this?  Well, the reality is we have to learn to get comfortable with being uncomfortable.